Client: Støt Brysterne

Problem: The client struggled with an outdated perception, seen as a “stale, older lady,” and needed to regain relevance among younger women. How could they revitalise the campaign and engage a younger audience? They also had 400 XXXL t-shirts from their previous running event, which they wanted to be upcycled if possible.

My Role: In our group project, I played a key role in researching societal trends, and I designed a prototype for the Limited Edition t-shirt using After Effects. The design featured adjustable drawstrings at the waist, symbolising that femininity is not about body shape but how you choose to style it. I also made a quick mockup in Figma of a possible release page for Naked Copenhagen’s website.