Client: CPH Business student, startup company.

Problem: The lack of branding and design prevents a probiotic water kefir company from reaching a market where gut health issues are widespread but stigmatised.

My role: For this case, I created a prototype of a potential website in Figma, following the design guidelines we developed for the client. I carefully selected and named a color palette inspired by organic and Danish produce, ensuring a cohesive and natural aesthetic. To complement this, I used Google Fonts to choose typography that aligned with the brand’s identity. Finally, I designed a mockup in Illustrator for a potential bottle label and lid, visualizing the finished product in a way that seamlessly tied into the overall branding.