Client: New bikeshop on Saxogade, København V.

Problem: Local bike shops are on every corner of the neighbourhoods in Copenhagen. How can we differentiate ourselves from them?

My Role: In our group project, I played a key role in name generation and selecting the final name. I used Google Fonts to choose the headline and paragraph typography and combined primary and secondary colors to establish the design guidelines. From these colors, I created a pattern in Illustrator symbolizing a bike path, which could be used as a visual element on social media and future website.